Our journey began in 1992, with the launch of a breakthrough product – India’s first vegetarian toothpaste. Pioneering the use of calcium phosphate, extracted from rock rather than bone ash, Anchor had developed a groundbreaking product that propelled it to becoming a major player in the toothpaste market. In 2005, we forayed into the personal care segment with the launch of Dyna beauty soap. A revolutionary quality product with 76% TFM, consumer acceptance soon followed. With its clear positioning and strong value offering, Dyna beauty soap became the youngest entrant into the league of the top five soap brands.